About Grounded Entrepreneurs
Helping founders and creators build businesses without losing themselves in the process
WHY WE EXIST
Because hustle culture is outdated — and harmful
Entrepreneurship is exciting, but it can also be exhausting. Too often, founders are told to sacrifice wellbeing for growth, or to follow someone else’s “proven” blueprint.
We believe there is a better way: one where ambition and wellbeing work together, and where growth never comes at the cost of who you are. Our mission is to help founders and creators build businesses where ambition and wellbeing work in alignment — so they can grow with purpose, resilience, and integrity.
We bring entrepreneurship and mental balance into the same conversation — guiding you to align your vision, values, and way of working so your growth is not just profitable, but sustainable and deeply yours.
"I started Grounded Entrepreneurs because I know what it feels like to chase growth at the cost of yourself. Building a business doesn’t have to mean burning out — it can be a path where clarity, purpose, and alignment guide every step. That’s the journey I want to make possible for every founder and creator."
Virginie B. — Founder of Grounded Entrepreneurs
OUR APPROACH
Practical self-leadership tools designed by entrepreneurs and business coaches
At the heart of this is self-leadership — knowing yourself deeply enough to make decisions that honour your values, boundaries, and capacity.
Our self-leadership tools — from guided journals to digital workbooks — are designed by experienced entrepreneurs and business coaches to help you stay clear, confident, and connected while building your business. Each resource guides you to align who you are with how you lead — combining deep self-reflection with practical steps for building a business that lasts.
Our tools help you:
- Understand who you are as a founder — your traits, patterns, and decision-making style
- Define and refine your vision, mission, and business identity
- Align your business with your personal values and energy rhythms
- Build resilience through nervous system awareness and realistic self-care
No fluff, no hustle hype — just grounded, actionable resources that meet you where you are and help you create a business that lasts.
Built for the reality of running your business
No fluff, no hustle-shaming, no unrealistic morning routines
Designed by entrepreneurs, for entrepreneurs
We know the highs, lows, and “what was I thinking?” moments
Backed by coaching & self-leadership expertise
More than pretty pages — proven strategies for growth without burnout
WHO WE SERVE
For entrepreneurs who want to grow without losing themselves
We work with founders and creators who are building something meaningful — but refuse to burn out in the process. Whether you are just starting out or refining an established business, our self-leadership tools help you stay grounded and intentional while you grow.
If you want to:
- Build a business that reflects your values and vision
- Make decisions with clarity instead of constant second-guessing
- Work with your energy, not against it
- Stay resilient through uncertainty, growth, and change
…you are in the right place.
BRAND MANIFESTO
We are done with hustle culture as the default.
We reject the idea that success has to cost your wellbeing.
We believe calm is the new KPI, and alignment is the real growth strategy.
We believe self-leadership is the foundation of every sustainable business.
That means knowing yourself deeply enough to make decisions that honour your values, energy, and capacity — even when the world pushes you to do the opposite.
We are here to help you lead from that place.
Not to give you someone else’s blueprint, but to help you create your own — grounded, intentional, and true to who you are.
